This is the first issue of a newsletter tracking good thought-leadership marketing among utility vendors.
There’s one big no-no when it comes to thought leadership: It can’t be self-promotional.
Here’s a collection of formats and tactics to help you get the most mileage out of the energy you put into sharing your ideas.
Two things constitute voice: the stories a person tells and the style with which she tells them. It’s the ghostwriter’s job to get both elements onto the page.
Quiet people often have the most interesting things to say. Both this can be a dilemma when it comes to promoting thought leadership.
To some, “thought leadership” is just another marketing buzzword without any real meaning or usefulness. But I disagree.
Challenge: Present Amperon’s subject-matter expertise to raise awareness for the company and the value they create for participants in wholesale electricity markets.
Challenge: Quickly develop a compelling report for the first-ever virtual Itron Utility Week (IUW) conference.
Challenge: Cultivate a digital community of policy-makers, reporters, faculty, and students to help earn recognition as a leading voice in energy policy.
Challenge: Grow social media presence and influence for a busy executive and brand spokesperson.
Challenge: Support a large and growing online community of designers with high-quality online content.
Challenge: Establish internal and external sustainability communications for an iconic, American brand.
Challenge: Move important sustainability research out of academia and into industry practitioner communities where it can be utilized.
Challenge: Design and develop a new website for an internationally renowned consulting firm.
The quality of the ideas put forward is what determines whether or not a piece of writing is thought leadership.