Utilities buy on trust.
Your communication has to earn it.
Utility buyers are looking for reasons to say yes, or walk away.
New Growth Communications architects the commercial communication systems that give utility stakeholders the proof they need at every stage of the buying journey.
Trusted by utility vendors and their partners since 2009.
The Pattern
Your expertise has to travel across utility-buying stakeholders.
Your technical team knows what your solution can do. But a utility purchase depends on people across operations, engineering, IT, finance, procurement, and leadership reaching confidence for different reasons.
When your message, proof, and delivery channels aren’t built around those decision points, your valuable expertise goes unheard, and buyers are left to connect the dots on their own — or with the help of your competitors.
The methodology
A system built for the way utilities buy.
The utility buying journey
- 01Awareness
- 02Problem Definition
- 03Solution Exploration
- 04Vendor Evaluation
- 05Purchase Decision
- 06Adoption & Implementation
- 07Expansion & Advocacy
The NewGrowth Engine for Utility Vendors™ starts with the decisions a vendor’s customer must make at each stage of their buying journey — and the personas who influence those decisions. We use that unique journey map to look for gaps in your communication, build the message and proof your buyers need, and put content to work where it can help move deals forward.
The service
Begin with a Diagnostic.
In 2–3 weeks, you'll know exactly where your commercial communication is breaking down, why your sales team may not trust your content, and what to address first. No more guessing.
Not ready for the full diagnostic? Take the 3-minute Trust-Gap Snapshot to get a personalized scorecard plus the three highest-leverage interventions for your team.
What New Growth Clients Say...
“As soon as we hired our marketing lead, I introduced them and said, ‘Get this guy going for us.’ It’s been a great partnership ever since.”