self-assessment

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This free assessment scores seven areas that determine how effectively your commercial-communication system builds trust. You'll get a scorecard and the three highest-leverage places to start making improvements.

The Trust-Gap Snapshot​
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Conductor
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Confidence Drift, and What Stops It

I recently came across a misalignment in the public materials of a vendor that addresses wildfire risk.

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What a Lead Score Can’t Know About Readiness

It’s important for the sales team to understand the unique limits of marketing qualification in the long utility sales cycle.

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The Unsexy Proof About AI

Vendors would do well to move on from broad promises and develop messaging that is outcome-first, narrow, and utility-native. 

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It's a 'Supercycle'

This is the first issue of a newsletter providing commercial communication insight for utility vendors.

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our newsletter

Utility Buying Signal Reports

utility buying signals reports
NewGrowth Utility Buying Signals: Southern California Edison

Southern California Edison has several commercially meaningful buying signals underway, including a live long-duration energy storage and clean-firm RFO, AMI 2.0 planning, future meter-installation procurement and a delayed agriculture/industrial efficiency RFP. This report identifies where vendor opportunities are actually visible—and where major utility activity does not yet translate into accessible work.

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Blog
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Thought Leadership and the Danger of Self-Promotion

There’s one big no-no when it comes to thought leadership: It can’t be self-promotional.

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7 Formats for Thought Leadership Content with 3 Ace Marketing Tactics

Here’s a collection of formats and tactics to help you get the most mileage out of the energy you put into sharing your ideas.

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How to Ghostwrite a Leader’s Unique Voice

Two things constitute voice: the stories a person tells and the style with which she tells them. It’s the ghostwriter’s job to get both elements onto the page.

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Practical Tips for Reluctant Thought Leaders

Quiet people often have the most interesting things to say. Both this can be a dilemma when it comes to promoting thought leadership. 

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What Web Marketers Have Wrong About Thought Leadership

To some, “thought leadership” is just another marketing buzzword without any real meaning or usefulness. But I disagree. 

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Can Ghostwriting Really Be Thought Leadership?

The quality of the ideas put forward is what determines whether or not a piece of writing is thought leadership.

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Thought-leadership writing

Blog
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Thought-Leadership Marketing

Challenge: Present Amperon’s subject-matter expertise to raise awareness for the company and the value they create for participants in wholesale electricity markets.

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Industry Report Development

Challenge: Quickly develop a compelling report for the first-ever virtual Itron Utility Week (IUW) conference.

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Book Development & Editing

Challenge: Support a large and growing online community of designers with high-quality online content.

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Strategic Sustainability Communications

Challenge: Establish internal and external sustainability communications for an iconic, American brand.

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Strategic Communications Planning

Challenge: Move important sustainability research out of academia and into industry practitioner communities where it can be utilized.

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Website Copywriting

Challenge: Design and develop a new website for an internationally renowned consulting firm.

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Strategic Plan Writing

Challenge: Develop and publish a five-year strategic plan for this research center within the Scheller College of Business.

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Thought Leadership Editorial Support

Challenge: Execute a regular content marketing strategy for a busy, design consultancy.

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Client Case Studies