My 2018 Year in Review

Happy New Year!

This year marks the 10th anniversary of New Growth Communications. I’m glad to say 2018 was our best year to date in terms of projects and impact, and I hope to connect with you on important work in the year ahead.

Below is a glance back at what we achieved, and a quick look forward.

Political Involvement        

Following the 2016 elections, I made a commitment to get more involved in the political process. In 2018, New Growth provided pro bono support to candidates in local, state and national races. It was always going to be an uphill battle here in Georgia, but I’m proud to have helped put Athens commissioner, Patrick Davenport, in office.

Read: Political shift coming for Athens with new mayor, commissioners

New Clients and Projects

In 2018, we added our second Fortune 100 client and collaborated with another on a separate PR campaign. In addition to dozens of press releases written for all our clients, we…

  • Wrote & edited video scripts and white papers

  • Developed marketing and web copy

  • Advised corporate sustainability reporting

  • Drafted a TED-style presentation

  • Placed thought-leadership commentaries in the media

  • Produced policy recommendations by an expert stakeholder group, and

  • Advised or implemented numerous PR campaigns

Speaking Engagements

Last year, I further refined my presentation, “Promoting Scholarly Work Beyond Academia,” which I gave for faculty affiliated with the MIT Sloan Sustainability Initiative and the Ray C. Anderson Center for Sustainable Business at Georgia Tech.
 
I also co-developed and lead two breakout sessions at The Sustainability Consortium Summit in Chicago on best practices in sustainability reporting and context-based water solutions. The former was revised as a webinar for the EDF Supply Chain Solutions Center: Walmart Sustainability Index: Best Practices for Suppliers.

Major eBook Project

Building on past work with design consultancy clients, I developed and edited a 25,000-word, dynamic ebook with author, Richard Banfield, of Fresh Tilled Soil. It went live in September on DesignBetter.co, the educational site of InVisionApp Inc.

You can read a short case study here.

My 3rd Children’s Picture Book

In December we published my third children’s picture book, Do NOT Read This Book at Bedtime, via New Growth Publishing.

Check out all three titles here.

Looking Ahead…

In 2019, I look forward to continuing volunteer work in the political sphere through support of statewide voter-registration efforts by the Athens Anti-discrimination Movement. Plus, if the wind keeps blowing at my back, I’ll finish my first children’s novel and launch a podcast that integrates my passion for the outdoors, the arts and a sustainable future.

If you need assistance with your communication goals in 2019, I hope you’ll get in touch.

Oh!, and after more than 10 years with the old one, I finally got a new headshot in 2018!
 

bart-king-headshot.png



Bart King
Founder & Principal
New Growth Communications
706-340-3140

Strategic Communications Planning

Client:
Business & Environment Initiative, Harvard Business School

Industry:
Academia, Sustainability

Challenge:
Move important sustainability research out of academia and into industry practitioner communities where it can be utilized.

What We Did:
Develop customized communications plans for BEI faculty members

How We Did It:
Numerous faculty associated with Harvard Business School’s Business & Environment Initiative aim to communicate their research knowledge not just to students, but also to current industry professionals who can put it to immediate use. In order to recommend customized outreach strategies for these faculty, we began by reviewing their major areas of research and benchmarking their non-academic publishing and social media efforts. With coordination and guidance from BEI staff, we interviewed the faculty regarding their goals, willingness to engage in different outreach tactics, and availability to do so. Next we researched and contacted existing channels, influencers and publications that might be useful in achieving the identified communications goals. From there we outlined an assortment of strategic and tactical options that could be completed with the help of on-campus or contract resources. Following feedback from faculty members and BEI staff, we finalized and documented communications plans that included high-level strategic intentions, as well as tactical details such as media contacts and best practices for social-media engagement.

Outcomes:
Some of the outcomes of this strategic work include an invitation to a new advisory role with a major, multi-stakeholder effort on food waste; invitations to contribute to industry publications and newsletters; industry publication of a feature article about an on-campus workshop; establishment of new on-campus relationships in support of BEI; a new content-development initiative; and others.

“Bart’s knowledge of the sustainability space and media relations was invaluable to this project,” said BEI director, Jennifer Nash. “It’s clear he knows the issues and the playing fields, and this allowed him to get up to speed quickly on our faculty expertise and their varied needs. I was impressed by the clarity he brought to the strategic process. Bart’s also delightful to work with, and I look forward to future projects together.”

 

Thought Leadership Editorial Support

Client:
Azul Seven

Industry:
Design, Biomimicry

Challenge:
Execute a regular content marketing strategy for a busy, design consultancy.

What We Do:
Provide ongoing, customized editorial support to a diverse team of thought leaders

How We Do It:
New Growth Communications began working on Azul Seven’s content marketing initiative after the design and innovation firm had already developed a lead-generation strategy with a digital marketing agency. We came in to assist in producing weekly thought-leadership articles targeting specific buyer personas at different stages of the sales process.

Per the strategy, designers at Azul Seven are responsible for publishing on predetermined topics roughly every six weeks. Each designer has a different level of writing expertise and draws on New Growth’s editorial support to varying degrees. For some, we provide a sounding board for ideas and assistance outlining an article structure around which they can begin drafting. For two non-native English speakers, we provide the initial drafting of those ideas as well. And for others, we simply step in at the copyediting stage to help clarify thoughts and polish presentation. In short, we meet the writers where they’re at and help them cross the finish line as efficiently and effectively as possible. Our job also includes careful management of shared documents, coordinating with Azul Seven’s project manager and urging writers forward, as needed, with friendly reminders.

Outcomes:
Together we’ve completed articles highlighting Azul Seven’s expertise in design thinking, biomimicry, digital healthcare design and numerous other SEO-ready topics. Articles are queued up for the launch of a new website, and we’ve developed the process and relationships to respond flexibly to strategic and scheduling demands.

"Working with Bart of New Growth Communications has been a breakthrough for us,” says Azul Seven co-founder and CEO, Lisa Helminiak. “We’ve worked with other writers and editors in the past, but none matched his level of professionalism and talent. From pulling ideas onto the blank page to carefully addressing concerns of voice and language, he’s clearly invested in facilitating our thought leadership and copywriting. Our entire team enjoys working with him and his speed and responsiveness have been critical to the launch of our new website and content marketing efforts. Frankly, I’m not sure how we would produce this much content without him.”