Sean Kelly (Amperon)
“As soon as we hired our marketing lead, I introduced them and said, ‘Get this guy going for us.’ It’s been a great partnership ever since.”
Thought-Leadership Marketing
Challenge: Present Amperon’s subject-matter expertise to raise awareness for the company and the value they create for participants in wholesale electricity markets.
Marc Heimbigner (Itron)
“Bart's an absolute pro at what he does and a pleasure to work with. That’s why he’s become our go-to guy over the last few years.”
Industry Report Development
Challenge: Quickly develop a compelling report for the first-ever virtual Itron Utility Week (IUW) conference.
Thought Leadership and the Danger of Self-Promotion
There’s one big no-no when it comes to thought leadership: It can’t be self-promotional.
7 Formats for Thought Leadership Content with 3 Ace Marketing Tactics
Here’s a collection of formats and tactics to help you get the most mileage out of the energy you put into sharing your ideas.
How to Ghostwrite a Leader’s Unique Voice
Two things constitute voice: the stories a person tells and the style with which she tells them. It’s the ghostwriter’s job to get both elements onto the page.
Why Brand Journalism Matters Right Now
When it comes to brand messaging, it’s too early in this crisis for rosy, aspirational thinking. Brand journalism is an empathetic approach to stakeholder communications.
It’s Time to Institute Crisis Communications for COVID-19
Without reliable information, stakeholders can easily form negative perceptions about what your organization is or isn’t doing in response to the crisis.
Practical Tips for Reluctant Thought Leaders
Quiet people often have the most interesting things to say. Both this can be a dilemma when it comes to promoting thought leadership.