FREE Resources — New Growth Communications

Communications Advice

Blog

Thought Leadership and the Danger of Self-Promotion

There’s one big no-no when it comes to thought leadership: It can’t be self-promotional.

7 Formats for Thought Leadership Content with 3 Ace Marketing Tactics

Here’s a collection of formats and tactics to help you get the most mileage out of the energy you put into sharing your ideas.

How to Ghostwrite a Leader’s Unique Voice

Two things constitute voice: the stories a person tells and the style with which she tells them. It’s the ghostwriter’s job to get both elements onto the page.

reluctant thought leaders & what to do about them.png

Practical Tips for Reluctant Thought Leaders

Quiet people often have the most interesting things to say. Both this can be a dilemma when it comes to promoting thought leadership.

What Web Marketers Have Wrong About Thought Leadership

To some, “thought leadership” is just another marketing buzzword without any real meaning or usefulness. But I disagree.

Can Ghostwriting Really Be Thought Leadership?

The quality of the ideas put forward is what determines whether or not a piece of writing is thought leadership.

Case Studies

Blog

Industry Report Development

Challenge: Quickly develop a compelling report for the first-ever virtual Itron Utility Week (IUW) conference.

Social Media Management – Org Account

Challenge: Cultivate a digital community of policy-makers, reporters, faculty, and students to help earn recognition as a leading voice in energy policy.

Social Media Management – Individual Account

Challenge: Grow social media presence and influence for a busy executive and brand spokesperson.

Book Development & Editing

Challenge: Support a large and growing online community of designers with high-quality online content.

Strategic Sustainability Communications

Challenge: Establish internal and external sustainability communications for an iconic, American brand.

Strategic Communications Planning

Challenge: Move important sustainability research out of academia and into industry practitioner communities where it can be utilized.

Website Copywriting

Challenge: Design and develop a new website for an internationally renowned consulting firm.

Strategic Plan Writing

Challenge: Develop and publish a five-year strategic plan for this research center within the Scheller College of Business.