Website Copywriting

Client:
Biomimicry 3.8

Industry:
Innovation consulting, Sustainability

Challenge:
Design and develop a new website for an internationally renowned consulting firm.

What We Did:

  • Audited all existing website content

  • Advised on new site structure and flow

  • Drafted copy for dozens of new pages, modules and portfolio examples

  • Revised existing pages for services, bios and other important content

  • Collaborated with web designers and developers

How We Did It:
New Growth Communications worked closely with Biomimicry 3.8’s leadership and in-house graphic designer on the initial phases of this extensive project. We helped organize and develop substantial amounts of web copy and establish preliminary design concepts for the new site. In addition to drafting or revising the majority of the new site copy, we also took the lead on developing portfolio examples from a decade’s worth of Biomimicry 3.8’s work with notable clients like P&G, 7th Generation and Interface. This included interviewing the principals that lead the work and combing through proposals, reports and other collateral for storytelling details that would intrigue visitors to the site. Through careful coordination of shared documents, we shepherded the content through several revisions before uploading both copy and design notes to a team of contract web developers and handing off responsibility to Biomimicry 3.8’s internal project manager.

Outcomes:
Biomimicry 3.8 has a dynamic, new site designed to better enable lead generation and engagement with the growing biomimicry community. They also now have a project portfolio that better represents the scope and impact of their trailblazing work with major clients across an array of sectors.

 

“We’re thrilled with the new site and how it’s shifted our web presence for the better,” said Biomimicry 3.8 Managing Director, Nicole Hagerman Miller. “New Growth’s Bart King played a critical role in getting this project organized and off the ground. We’re grateful for the care and professionalism he’s brought to this and numerous other projects. He clearly understands and appreciates the transformative potential of biomimicry.”