PR/Media Relations
We take a non-traditional approach to PR that’s based on our journalistic experience.
We don’t waste our clients’ money on wire releases that will produce dozens of meaningless pickups across the web, but never be seen by the reporters, editors or readers who really matter.
Our media relations services include:
story development
press release writing
media outlet research
story pitching
op-ed placement
media training
journalist introductions
Our approach is to identify a targeted list of media outlets that have the audience you desire and are likely to be interested in your story. We then deliver personalized pitches to the appropriate writers and editors, and follow up as needed. In the field of sustainability, we already have contacts at most of the leading media outlets. But regardless of the field, we can establish connections on your behalf.
Unlike conventional PR agencies, we don’t withhold media contacts from our clients. In fact, we’ll do our best to connect you with writers and editors on a personal level, so you can maintain contact with them, if you wish. See examples of our clients in the news.
