Sharing your expertise and opinions benefits your community and your organization.
Good thought-leadership publishing serves two important functions.
First, it allows progressive leaders to share their knowledge and best practices, or to go on the record about where they stand on important issues.
Second, it’s a cost-effective way to increase reputation, drive web traffic and generate business leads. In fact, amplifying the voices of subject-matter experts and organizational leaders has become such an important part of content marketing, that it’s beginning to receive its own label—thought-leadership marketing.
New Growth Principal, Bart King, has edited and coached many different writers and speakers and is passionate about bringing important ideas into the world. His customized approach meets each client’s unique writing needs. Some struggle with the blank page, while others need help cutting away the non-essential. Some merely need light copyediting or media placement, and others require research or full ghostwriting of their ideas.
To learn more about the process, read “Can Ghostwriting Really Be Thought Leadership” on the New Growth blog.